About Admarketplace Keywords

1. What is adMarketplace Keywords?

adMarketplace Keywords is powered by adMarketplace, a division of Conducive Corporation. adMarketplace provides an advertising marketplace for online sellers. Through AMP keywords, adMarketplace offers online sellers the ability to place advertisements for their Store or product on search engines and shopper-optimized web properties in the form of a text listing or banner ad. adMarketplace is a transparent, auction-based, pay-per-click system. The system enables online merchants to decide how much they are willing to pay-per-click per keyword, and allows Sellers to see what other merchants are currently bidding on the same keywords. Additionally, adMarketplace offers experienced service and account support for any questions or concerns that may arise.

2. How does the auction for adMarketplace Keywords work?

As an online merchant, you bid the maximum cost-per-click (CPC) you are willing to pay anytime a user clicks on your ad. The ad is then ranked in the ad rotation relative to what the maximum CPC bid is for other sellers competing for the same keyword(s) in the system. The higher your CPC bid, the higher your ad is ranked in the ad rotation for that keyword, and the higher the likelihood that your ad will be shown first to a qualified buyer. The ads are served to shopping-minded users in response to a keyword search that contains one of your keywords.

3. Can I use adMarketplace Keywords even if I don't currently have my own custom banner ad?

Yes, adMarketplace Keywords offers an Ad Creation Tool that allows you to create your own ads for free. The Ad Creation Tool enables you to create text box and flash banner ads within a few minutes using the preformatted templates. We have a variety of templates which are rotated automatically for you on shopper-optimized web properties. If you do have your own GIF format banner ad(s), you can easily upload them into the system during the Campaign Creation process.