Editorial Guidelines

1. What are the editorial guidelines and size specifications?

The Editorial Guidelines define the criteria that all campaigns and Ads must follow in order to run on with eBay Keywords. These guidelines help you to create effective, relevant campaigns. The guidelines are as follows: Banner Size and Format Specifications: Custom banners must have pixel dimensions of 728 by 90 with a maximum file size of 14KB Custom banners can be in .gif and animated .gif formats Banner animation (if applicable) must stop after 6 seconds of rotation (cannot loop infinitely) Banners with a white or transparent background must have a contrasting border (cannot be white) Search Result and Banner Ad Content: Text Box ads and Banners cannot contain marketing for a web address nor contain content that resembles a web address. For example, banners containing "www.", ".com", "dot com", etc. will not be approved Text Box ads and Banners cannot contain marketing for an email address, phone number or refer viewers off of eBay merchandise sales Banners cannot contain nude or explicit adult content Search Result placements and Banners cannot contain offensive language or adult content language Banners cannot contain violent or controversial images Search Result placements and Banner text must be relevant to the keywords that you are using and to what you are currently selling Keyword Guidelines: Keywords must be relevant and describe the items you are currently selling Keywords may not be adult content in nature Keywords cannot contain any punctuation such as all capps, apostrophes, hyphens, periods or backslashes, exclamation points or multiple periods All keywords are subject to our editorial review process