Keywords

1. What are the keyword matching options available?

adMarketplace Keywords supports "soft matching" by keyword and keyword phrases. This means your ads can appear not only for exact keyword searches, but also for other "like" keywords. For example, if you buy the keyword 'samsung printers' and someone searches for 'samsung printer' your ad can still appear so long as the keyword 'samsung printers' was not already being targeted. This is a particularly helpful matching process as there are many keywords that can be searched for and you may not be buying every variation searched for.

2. How do I find my Clicks Report?

To find your Clicks Report, log in to your adMarketplace Keywords account and click on the name of your Campaign. Next, click on the name of your ad and on the following page you will see the 'lifetime' Clicks and Impressions report for the selected ad.

3. Am I charged for Impressions?

No, you are not charged for Impressions. You are only charged if someone clicks on your ad(s).

4. How can I view who my competitors are for a particular keyword?

To view who your competitors are for a specific keyword, simply click on that keyword on the reports page. You will be able to view the top 4 competitors for each keyword along with each competitor's "Current Bid" and "Max Bid". There is also a competition link next to each keyword during the ad creation process.

5. How many keywords should I have per ad?

Our research studies have proven that the most effective ads have no more than 100 keywords. It is advisable to add the keywords that best describe your active listings. Keywords that are specific to your listings along with targeted ad messages produce the best results.

6. How do I edit the keywords in my Ads?

You can edit keywords from an ad at any time. To edit your keyword list, go to your Campaign Summary page and click on the name of the Campaign that your ad falls under. Next, click on the ad you want to edit. This will bring you to the Ad Details page where you can make all necessary changes to your keywords. To delete keywords, simply select the keywords that you would like to delete and click the Delete button. The deleted keywords will be removed from your targeting criteria for that ad. To add keywords, simply click on the 'Add Keywords' link to add your desired keywords separated by commas. Submit and allow up to 24 hours for these keywords to be approved and to go live. Similarly, to add a category, simply click on the 'Add Category' link to add your desired category ids separated by commas. Submit and allow up to 24 hours for these categories to be approved and to go live.