May 2008 Newsletter

adMarketplace has met many merchants on the trade show circuit recently - and we're looking forward to meeting more in Chicago at eBay Live! This newsletter highlights some ideas and issues we learned during these discussions.

$50 FREE TRAFFIC: SPRING PROMO CODE

E-COMMERCE MERCHANTS AND CONTENT NETWORKS

Here's a story from the E-commerce Merchants Trade Association conference in New Orleans last month, where we spoke to a group of about 100 merchants who were interested in learning more about Pay Per Click advertising.

We started the session by asking the group who was advertising on Google. Just about everyone's hand went up.

We then asked how many are advertising on Google's Content Network. About 10 hands were raised.

We then asked how many had "opted-out" of Google's Content Network. A different 10 hands went up.

This means that 80% of this knowledgeable group was misinformed. They did not know that if you do not specifically change your CPC bids for the Content Network, your ads will be bidding on both Search Results pages and on the Content Network. In fact, roughly 40% of Google's revenue comes from its Content Network.

Because of the confusion, many Google advertisers bid high CPCs for Content Network traffic - and drive up the price for everyone. There is nothing wrong with Content Networks - in fact adMarketplace operates a Content Network of 200,000 web properties. But the difference is that adMarketplace's average CPC is .20 and Google's average CPC is over $1.00.

So many advertisers choose to use adMarketplace to deliver Content Network traffic because each ad dollar buys you 5x more traffic than Google! See for yourself at ampkeywords.com and receive an extra $50 with your next $50 deposit by using bonus code AMPSpring. That's 10x more traffic!

We look forward to continuing the conversation with you in Chicago at eBay Live from June 19-21. Stop by and see us at booth 333.

As always, we thank you for your business.

AMPkeywords Team
support@ampkeywords.com