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December 2008 Newsletter
Close Last Minute Sales in 2008
E-commerce experts expect the next 5 days to be the busiest of 2008 - as last minute shoppers take to the Internet.
Here are a few tips on how you can optimize your AMPkeywords.com campaign to turn those shoppers into sales!
Tip #1
Pick Better Keywords.
Targeting your ads to the right audience is key for success in Pay Per Click advertising. Think like your customer. What brand names are they looking for? What are some of the words you would find on the websites that they visit? Enter these terms as keywords to make sure that your ad is targeted to where your customers are online.
Tip #2
Update Your Ad Copy
Does your ad copy simply inform or does it grab your customers by the lapels and drag them to your site? The best ads show, don't tell. And make sure to include a call to action. Here's an example:
Good Ad:
Outdoor Furniture
Durable Patio Beauty. See
Low Prices on Top Brands.
Great Ad:
Dazzle the Neighbors
But Don't Tell Them about our Low
Deck Furniture Prices. Buy Now!
Tip #3
Deep Link to Your Product
Why drive traffic to your front door, when you can put customers right in front of the product they are looking for? Create different ads for each of your best selling products and set the target URL as the product page for that specific item. The more relevant the landing page is to the ad copy, the more you will sell.
Thank you for a fantastic 2008. We look forward to delivering you high quality, low cost traffic in 2009 and beyond!
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Newsletter Archive
December 2008: Close Last Minute Sales in 2008
December 2008: Increase Your Holiday Sales with $50 in Free Clicks
November 2008: Amazon Promo
August 2008: August Newsletter
May 2008: Spring Newsletter and $50 Bonus Code
February 2008: eBay Seller Optimizations
October 2007: Survey Results, Traffic Quality, Ad Creation Upgrades
July 2007: New Features and iPhone Winner
June 2007: Double Your Sales, eBay Live!
May 2007: News, Ideas, and Offers
April 2007: AMPkeywords.com Website Re-launched
March 2007: Send Traffic to Any Website
January 2007: Unlimited Bonus Dollars
December 2006: Search Engine Management and Fraud Protection
November 2006: AMP Keywords Completes Transition
October 2006: A Message for Our Keywords Advertisers
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