Newsletter Archive
February 2008: eBay Seller Optimizations
October 2007: Survey Results, Traffic Quality, Ad Creation Upgrades
July 2007: New Features and iPhone Winner
June 2007: Double Your Sales, eBay Live!
May 2007: News, Ideas, and Offers
April 2007: AMPkeywords.com Website Re-launched
March 2007: Send Traffic to Any Website
January 2007: Unlimited Bonus Dollars
December 2006: Search Engine Management and Fraud Protection
November 2006: AMP Keywords Completes Transition
October 2006: A Message for Our Keywords Advertisers

June Newsletter

1. Special Report: Improve Your Ads And Double Your Sales
2. See you in Boston at eBay Live!

We have studied the AMP Keywords advertisements that lead to the most sales and want to share the "best practices" we found with you.

There are two things all advertisers can do to improve the effectiveness of their ad campaigns.

First, set your ad's Landing Page to a specific item. We found that this simple change leads to sales twice as often as traffic that is sent to a store's front page. While there are great reasons to send traffic to a general page (branding, for instance), if your goal is to close a sale immediately after receiving the click, you will have the best results if you link directly to the item you are selling.

The second tip concerns Ad Copy - the title and description that users read when they see your ad. Again, the key with Ad Copy is to be specific when describing the item you are selling. This goes hand in hand with setting your Landing Page to a single item. If your Ad Copy accurately describes the item your ad links to, the chances that the person who clicks on your ad will be interested in buying your product improves dramatically.

Review your ads today to make sure they are linking directly to items, and that your ad copy accurately describes what you are selling. Taking a few minutes to make sure that your traffic is qualified and directed to the right webpage will help turn your advertising dollars into more sales.

If you have any questions, do not hesitate to contact our customer support team via phone (212-925-2496), chat, or email. This will help us achieve our mission to deliver customers to online marketers while providing outstanding service.

eBay Live is next week (June 14-16) and the AMP Keywords team is excited to meet you in Boston. Stop by our booth 451 to meet the team, learn more about Pay Per Click advertising, and register to win an iPhone!

We always enjoy the opportunity to meet advertisers face to face-and look forward to seeing many of you in Boston.

AMP Keywords Team
support@ampkeywords.com